Meet TrustPay Team: Interview with Lucia Kamhalová, Marketing Specialist

What inspired you to pursue a career in marketing, and how did your journey lead you to TrustPay?

I’ve always been drawn to creativity, whether designing visuals, writing, or working in advertising and media. That’s why I decided to study marketing and mass media. But my journey to TrustPay wasn’t a straight road into marketing.

I started as an Account Manager for international clients. Looking back, that experience was invaluable. It allowed me to truly immerse myself in the payments industry, understand our products inside out, and see firsthand what matters most to our merchants. Without that foundation, jumping straight into marketing in such a complex field would have been much more challenging. Now, I can combine my passion for marketing with real insights, making my work both strategic and more impactful.

What does a typical day in your role as a Marketing Specialist at TrustPay look like?

My days are pretty varied. I handle various tasks, from writing content like blogs, articles, and case studies to creating social media posts and plans and compiling relevant stats. I also manage our event, taking care of all the details.

Additionally, I work on internal visual and design updates for the company. I oversee external colleagues who help with design and graphics as we develop marketing materials together. On some days, I record podcasts and edit or prepare scripts for our guests. I also update the website and work on other projects. A big part of my role includes brainstorming with colleagues to ensure our messaging is clear and impactful. I also handle calls about potential marketing partnerships.

But marketing isn’t just about putting out content; it’s also about helping our sales team showcase what TrustPay can do and making sure our services reach the right people in the right way. That’s why we always seek ways to connect with our clients and potential partners. Whether through our own e-commerce event, podcasts, or attending conferences where we can show off our brand, the goal is to build authentic relationships. It’s not just about promotion; it’s about creating opportunities for businesses to learn, grow, and find the right payment solutions. And that’s what makes this job so rewarding.

“What makes marketing in payments unique is that you’re not just selling a product, you’re helping businesses navigate a complex, ever-changing space.”

What makes marketing in the payments industry unique or challenging compared to other industries?

Since joining TrustPay and learning more about the payments industry, I’ve been absolutely fascinated by how fast everything moves. Technology, the regulations, and the way businesses adapt never stop evolving. And honestly, I love that. 😊 I’m a bit of a nerd when it comes to learning new things, so being surrounded by people who are just as passionate, whether it’s my colleagues or our clients, is something I really enjoy.

I love reading about new trends, understanding how different businesses approach payments, and seeing how their needs differ across industries and markets. My colleagues who have been with the company for a long time have a wealth of knowledge, and it’s great to learn from them.

What makes marketing in payments unique is that you’re not just selling a product; you’re helping businesses navigate a complex, ever-changing space. It’s about education, trust, and showing merchants how the right payment solutions can make a real difference for them. And that challenge is exactly what makes it so exciting for me.

How do TrustPay’s activities contribute to its marketing strategy and help connect with potential clients?

We’re trying to build a marketing ecosystem where all our activities fit together and support each other. It’s not just about doing one-off campaigns; it’s about creating a flow between everything we do. Whether connecting our website content with social media communication, inviting clients to collaborate on podcasts and case studies, or participating in panel discussions at industry events, every piece plays a role in strengthening our brand and building relationships.

Sometimes, my job is also about convincing others, like getting our management team to step into the spotlight more and share their expertise with the world,  which is not always easy. 😃
The payments industry is full of insights worth sharing, and the more we showcase our knowledge and experience, the more value we bring to our clients and partners. It’s all about positioning TrustPay as a trusted industry player while creating meaningful connections along the way.

How does TrustPay incorporate AI into its marketing strategy, and how do you personally use AI in your daily work?

AI is my little everyday sidekick! I use it a lot when writing content, not just as a time-saver but as a tool to help me create at a higher level, with better structure and more impact. I don’t see it as a replacement for creativity but rather as a way to enhance it. Of course, having the proper knowledge and industry insight is essential.

I also use AI for video editing and other creative tasks and love experimenting with new tools. I’m always open to trying new things, so I’m really excited to see where AI goes next and how I can integrate it even more into my work. TrustPay is all in on innovation and fully supports using AI to work smarter, which makes my job even more fun.😊

If you had to describe TrustPay’s brand personality in three words, what would they be and why?

TrustPay is all about speed, innovation, and reliability. We make payments fast and seamless, constantly push the industry forward with new solutions, and ensure businesses can always count on us. In payments, trust and agility are everything, and that’s what we deliver.

“The more we can educate our clients and guide them in the right direction, the more valuable we are to them.”