Oponeo treads safely with TrustPay
Oponeo has successfully created a thriving international internet business in a highly specialised market, selling tyres, wheels and rims for all types of road vehicles. Setting itself apart from other suppliers, the company offers great choice and rapid delivery (2-5 days) as well as an exceptional buying experience and secure payments. The company delivers over 50,000 tyres to customers each day through its 80 wholesale partners, branded websites, online shops, and information portals.
The Challenge
Selling direct to 13 countries (Germany, France, Spain, Italy, Poland, Austria, the UK, Ireland, the Czech Republic, Slovakia, Hungary, Netherlands and Belgium), Oponeo needed a reliable and secure payment acquirer that was able to cope with the pace, scale and reach of its operations.
Its fast service and turnaround is reliant on having secure and reliable payments – whichever way its customers want to pay. As its business continues to expand, managing payments across borders has become much more complex. It needed an acquirer that could simplify its payments chain, process inter-country transactions super-fast, and support multiple payment methods specific to key markets.
Solution
In August 2021, Oponeo chose TrustPay to manage its card processing in Europe.
TrustPay supports all the different ways Oponeo’s customers want to pay, including alternative payment methods. It also provides online wire transfers for growing markets like Slovakia and the Czech Republic, and local payment methods such as Bancontact and iDEAL. All online transactions incorporate 3D Secure to give customers extra peace of mind and minimise chargebacks and fraud.
Having the right payment mix helps the company thrive in new markets with greater success by ensuring it can cater to customers’ preferences. With TrustPay it’s not locked into a specific payment type but can add new options as it rolls out, and to meet customer demand.
Results
TrustPay has helped Oponeo to optimise its payment page and improve the transaction flow, to create a fast, seamless checkout process that minimises cart abandonment and maximises conversions. The subsequent strengthening of its brand has resulted in a 10% increase in sales from January to May 2022 compared to the same period in 2021 (prior to TrustPay).
TrustPay has helped Oponeo simplify payments and has removed many of the bottlenecks and frustrations associated with previous providers. This leaves its teams free to focus on managing supply chains, delivering great customer service and driving sales.
Benefits
TrustPay improves both domestic and cross border payments processes. In addition, Oponeo now has much better visibility of its transactions through the TrustPay dashboard. This helps it manage cashflow more effectively which in turn makes it easier to ensure good stock availability.
TrustPay has made life much easier for Oponeo’s customer support teams to guarantee swift and secure order processing. It makes settlement straightforward and ensures their time is spent helping customers, and not firefighting payments. With TrustPay, it has a partner that can keep the wheels turning on its day-to-day activities and help fast track its growth ambitions.
